Urban Design Floors Difference

Our Engineered French White Oak Floors combine the Classic Look and Durability of Hardwood Floors with modern or custom finishes that bring life to every room and every site they are installed in.

One of the major benefits of our French White Oak wood planks is its resistance to extreme expansion and contraction in unfriendly environmental conditions. It is a sought after hardwood flooring product due to its durability and stunning look. You can expect to find longer plank lengths and wider widths in our selected hardwood collections.

So what really makes French White Oak so unique? It’s all in the way it is cut from the log. The Europeans have a technique that involves taking a “square” from the center of a log, called a cant, and slicing it straight through. It also has a slower growing cycle, which produces a tighter grain. The result is a wider plank, typically 5″-14”, with a gorgeous plain sawn look near the center, flanked by a unique rift & quartered grain pattern, all in the same piece of wood. Yes, you read that correctly, all three cuts in one plank!


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Some of our engineered flooring displayed in residential/commercial projects.

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