Pure Genius is a light-activated, air-purifying agent made of titanium dioxide, which is integrated into Titanium ﬂoor ﬁnish.
HOW DOES IT WORK?
Pure Genius works all on its own.
Natural or artiﬁcial light activates the titanium dioxide in Pure Genius, setting the air-purifying agent in motion.
The air circulation generated by your movement through a room or a fan is all that’s needed for the toxic contaminants present in the air to enter in contact with the active Pure Genius nanoparticles.
The active nanoparticles in Pure Genius decompose toxic contaminants in the air (formaldehyde and other pollutants) and convert them into harmless water and carbon dioxide molecules.
Pure Genius has been repeatedly tested in expert independent North American and European laboratories to prove the performance of the technology.