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Engineered flooring with advanced floor finish features;
Titanium finish + Pure Genius.

Pure Genius has been repeatedly tested in expert independent North American and European laboratories to prove the performance of the technology.

Smart Genius

Pure Genius is a light-activated, air-purifying agent made of titanium dioxide, which is integrated into Titanium floor finish.


HOW DOES IT WORK?

Pure Genius works all on its own.
Natural or artificial light activates the titanium dioxide in Pure Genius, setting the air-purifying agent in motion.
The air circulation generated by your movement through a room or a fan is all that’s needed for the toxic contaminants present in the air to enter in contact with the active Pure Genius nanoparticles.
The active nanoparticles in Pure Genius decompose toxic contaminants in the air (formaldehyde and other pollutants) and convert them into harmless water and carbon dioxide molecules.

Pure Genius has been repeatedly tested in expert independent North American and European laboratories to prove the performance of the technology.


Titanium Finish Benefits

1. Titanium finish has exceptional ability to absorb heavy impact without cracking and provides remarkable protection
against scuffing and chipping.
2. Sun and bright light can cause wood to yellow over time.
3. Sunshield protection is applied to both the wood and to Titanium finish, providing superior protection to minimize the harmful effects of the sun.
4. Our Titanium finish even uses an advanced antimicrobial treatment to prevent the growth of bacteria and fungi.

Let's Get Started. Contact Us Today!

Showroom hours are by appointment only, but we are very accommodating!